I discovered recently that it doesn't pay for me to try new cereal. The new just isn't as good as the tried and true.
CoCo Wheats will never be as good as Chocolate Malt-O-Meal.
Store brand quick oats are not superior to Quaker.
Marshmallow Matey's beat Lucky Charms, both on price and sugar content.
And there simply isn't a substitute for Cinnamon Life.
So all you other shiny seductive cereal boxes - give it up. I'm not bringing you home no matter how big your advertising budget was.
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